"A long time ago, in a bike shop far, far away..."

I do not want to come across as being holier-than-thou, but we here at Luna Cycles have made the ultimate sacrifice in order to better serve you, our loyal fans. Yes, dear friends, The FORCE is now with us. In an effort to actually be able to speak intelligently about the new road offerings from SRAM, Jeff has willingly volunteered to give up his beloved Dura-Ace components and allow his BMC SLC01 to serve as a test platform for the new Force group.

Well, it arrived in the UPS truck yesterday (thank you brown Santa!) and was promptly hung on said bike. Now we want to be all scientific and stuff, so we kept some stats for you.
Pre-SRAM:
Size 49cm BMC SLC01 with Easton EC90 SLX fork and seatpost, Ritchey WCS 4 axis stem, Deda Super Natural bars, cinelli cork tape, speedplay x2 pedals, alloy bottle cages and full Durace group (no wheels): weight 10lbs 6ozs

After SRAM:
built with Force shifters, ft. and rear brakes, ft. and rear d'lers and SRAM 10spd chain, but keeping the DA crankset: weight 10lbs 1oz

total weight savings: 5ozs (approx. 1/3 of a pound!)

Initial impressions:
In the stand, the shifting took all of 3 seconds to adapt to. It is incredibly intuitive and very solid feeling. Finish and quality are equal to Shimano and almost as nice as Campy (I doubt that SRAM can afford an army of italian virgins to hand polish their components to a jewel-like finish with pure linen cloths soaked in the tears of the pope himself like Campy does...) I felt like an unfaithful husband as I mentioned the idea of replacing my Campy Record gruppo with this new, young, sexy interloper. So far, my gut reaction is to definitely believe the hype. All of the bad-mouthing on the internet about shifting difficulty and the like is pure garbage. You would have to be incredibly deficient in gray matter to not get the hang of it in a dozen shifts or less. I am also extremely happy to have successfully rescued my dear friend, Jeff, from the evil clutches of the dark empire (Shimano). I think I'll have him on a campy bike in this lifetime for sure now! I'll update you more as we get more feedback. Want to see it, feel it, ride it and fondle it in person? Come by the shop and we'll let you shift and twiddle to your heart's content, that is after all why we got it!