Wednesday, March 10, 2010

Location. Location. Location.

Hi, my name is Shawn and I'm a SLOB. SLOB is an easy way to remember the mantra that we should all take into account: Support Locally Owned Businesses.

But why? Well, the biggest reason to support locally owned businesses (not including franchises, but only found here kind of businesses) is that far more of each dollar that you spend at a locally owned business stays in our economy. When we shop outside of Caldwell County, shop at chain stores or big box retailers, our county receives very little of that money. Shop on the internet and our county receives NONE of that money. In effect we export the precious dollars that we work so hard to earn.

So what is your role in all of this? You can do some pretty simple things to boost our local economy and improve what our city and county financial states are in by making the conscious effort to shop local. Don't assume that a local business doesn't have what you're looking for. Don't assume that a local business will be more expensive. All you have to do is ingrain the act of shopping local first in any situation. We often encounter people who assume that our products are more expensive than they can get on the internet. These people quickly realize that once they figure in shipping charges and labor charges for us to build or service the item, not only have they equaled or even exceeded our price on a similar item, but they have also settled for inferior quality to boot! A local owned business looks you in the eye when they deal with you, deals with you honestly and hopes that every transaction wins them a new customer relationship and all of the loyalty that entails.

Okay, I get it, now what? We and many other local businesses have joined the 3/50 Project. The idea is simple: each month support 3 locally owned businesses by spending a total of $50 between the 3. This simple act will ensure that 68% of your money returns to the local community through taxes, payroll and other expenditures. This is 25% more money than what returns to the community when you shop at chain stores. I know that the sense of community is strong in our area, it is time that we start helping each other out in this simple and easy way.

Well, I'd love to help, but... We, the local business owners of this community bear responsibility in this movement as well. It is important that we act like businesses and not take the easy approach of closing when things are slow, not responding to customer feedback and requests, and the adherence to odd or inconsistent hours that some businesses follow. Our businesses and our customers must work together to transform our community into the thriving marketplace (with our own local flavor) that is commonplace in areas around us. We are surrounded by communities that get these ideas right. We must emulate the best of them, and improve on their weaknesses in order to make our community the destination for anyone living or traveling in our area.

It just takes YOU to start a trend!
Post a Comment